Monday, December 23, 2019
Ford Motor Case Study - 5714 Words
BLB 20058 ââ¬â M ââ¬â MSTRA- L MANAGING STRATEGY ASSIGNMENT FARUK SULEIMAN TP025329 WORD COUNT: 3694 WORDS UCMF1103MBAIT SCHOOL OF POSTGRADUATE TECHNOLOGY PARK MALAYSIA ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY UNIVERSITY OF STAFFORDSHIRE SHARMILA A/P K. N. SETHUMADHAVAN EXECUTIVE SUMMARY Strategy is well explained as the effective use of well laid out plans to achieve success. It is no less of spectacle to attribute strategy to individual achievement, achievement from a company, a country or at the very least a non ââ¬â financial institute to achieve strategic success. Ford Motor Company has in recent times lost its market share to emerging Asian companies such as Honda, Toyota, Hyundai and Nissan. As a newâ⬠¦show more contentâ⬠¦Given that most companies at a maturity level face corporate level strategy issues, the author thinks Fordââ¬â¢s CEO Allan Mulally has proven to be a competent leader given the circumstances. The uniqueness of the strategic issues at Ford are based on the market conditions. 1. Financial 2. Sales 3. Product line 4. Competition Given how inter-related these issues are, the author decides to focus on the main underlying issues as highlighted in the case study; that is financial and competition issues. Sales and narrow product line are more on a business level as opposed to financial and competition which are more corporate in this context. Figure 1: Illustration of Ford strategic issues (sourced from Suleiman) 1. Financial Weak balanced sheet poses a huge financial problem to Ford as it brushes with near insolvency in 2008 which could have seen the company file for bankruptcy. Drop in revenue means the company has a small profitability and has to collateralize its asset to stay liquidated. This is an issue for Ford because of the size of the company and the nature of its operations depends largely to close-fit financing. As it deals with thousands of suppliers with massive overhead expenditure, Ford relies heavily on efficiencies to maintain a sustainable margin to keep its investors as wellShow MoreRelatedFord Motor Case Study1291 Words à |à 6 PagesExecutive Summary: Ford wanted to adapt the idea of virtual integration to improve its supply chain. By the use of technology; it wanted to reduce its working capital and increase profits. Moreover, the company was emphasizing more and more on shareholder value and customer responsiveness so they were looking into reengineering some of their processes which can help improve their current forecasting model and reduce OTD cycle times substantially. With new business models prevailing, Ford did not want toRead MoreCase Study : Ford Motor Company Essay2498 Words à |à 10 Pagesthe profit maximization. I remember a very famous case study of Ford Motor Company that says the importance of teamwork. In 2006 when Alan Mulally became the CEO of the Ford Motor Company, many senior executives thought that a big change in inevitable as mullally was the outsider. Speculation of changes in team at higher level was at high as Mulally was hired from Boeing because of his expertise in running big organization and employees of Ford Motor were suspicious about his working method. Read MoreCase Study: Ford Motor Company2447 Words à |à 10 PagesCASE STUDY: FORD MOTOR COMPANY Leadership and Organizational Effectiveness of Ford Motor Company ââ¬Å"This is everything. Itââ¬â¢s heritage. Itââ¬â¢s childrenââ¬â¢s future. Itââ¬â¢s everything tied up into one. Failure is not an option.â⬠- Jr. CEO, Ford Motor Company The global marketplace is faced with different challenges that affect its overall management and operations. 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